APAC Marketing Manager

Job Description We are seeking an APAC Marketing Manager to lead the marketing strategy for the APAC region at a foreign-owned BPO and customer experience company. This role will focus on marketing activities in the Japanese market, while also collaborating with marketing teams, sales teams, and the global marketing department in other APAC countries, including South Korea, to drive a wide range of marketing initiatives, including brand awareness enhancement, lead generation, sales support, events, and digital marketing. This position is based in Japan but will be responsible for the APAC market, requiring daily communication in English with overseas teams and frequent business trips to South Korea. We are looking for someone who understands the market characteristics of Japan, South Korea, and APAC, and can execute global marketing strategies in local markets. Main Responsibilities 1. Planning and Execution of APAC Marketing Strategy • Planning and development of marketing strategies in the APAC region • Promotion of marketing initiatives primarily in the Japanese and Korean markets • Localization of global marketing strategies • Development of marketing plans considering the market characteristics and competitive environment of each country • Management of marketing budget and ROI 2. B2B Marketing/Lead Generation • Planning of marketing strategies for acquiring new customers • Planning and execution of lead generation initiatives • ABM (Account Based Marketing) initiatives in collaboration with the sales department • Various marketing activities aimed at generating MQLs/SQLs • Analysis and improvement of the marketing funnel • Marketing support for the sales team 3. Digital Marketing • Planning and operation of digital initiatives such as websites, social media, and email marketing • Planning and improvement of SEO/SEM initiatives • Operation and measurement of the effectiveness of digital advertising • Lead nurturing utilizing marketing automation • Analysis of web access and lead acquisition data • Continuous improvement of digital marketing strategies 4. Events, Exhibitions, and Conferences * Planning and operation of B2B events, exhibitions, and conferences * Planning participation in domestic and international events * Event marketing in the APAC region, including South Korea * Post-event lead follow-up and effectiveness measurement * Generate business opportunities from events in collaboration with the sales department 5. Brand Marketing * Increasing awareness of corporate and service brands * Local marketing activities in accordance with global brand guidelines * Planning and production of marketing content * Planning content such as press releases, white papers, and case studies * Management of external partners, advertising agencies, and production companies 6. Collaboration with APAC Countries * Collaboration with marketing teams in each APAC country * Participation in global/APAC marketing conferences * Sharing of success stories and best practices in each country's market * Development of marketing measures in the Japanese and Korean markets * Regular business trips to South Korea and project promotion with local teams 7. Data Analysis and Reporting * Setting and managing marketing KPIs * Performance analysis of leads, business opportunities, conversions, etc. * Analysis of marketing ROI * Reporting to management and APAC/Global Marketing * Improving marketing strategies based on data 8. Stakeholder Management • Collaboration with Sales, Business Development, Operations, HR, Finance, etc. • Collaboration with APAC/Global Marketing teams • Management of external marketing partners, advertising agencies, production companies, etc. • Communication with management and clients Roppongi, Minato-ku, Tokyo (Head Office) *Remote work is negotiable *Frequent overseas business trips to Korea are required as you will be responsible for APAC region operations. Working Hours 9:00 AM - 6:00 PM (8 hours of actual work) *Working hours may vary depending on assigned tasks, meetings with overseas teams, etc. Job Requirements Required Qualifications * 7+ years of practical experience in B2B marketing * Experience in the entire process from marketing strategy planning to execution * Practical experience in lead generation/demand generation * Broad knowledge and experience in digital marketing * Experience in marketing initiatives in collaboration with the sales department * Experience in managing marketing KPIs and ROI * Experience working for a foreign-owned or global company * Experience in marketing targeting the APAC/Asia region * Business-level or higher proficiency in English, Japanese, and Korean Language Proficiency Japanese: Business level or higher Used for communication with domestic stakeholders, localization of marketing initiatives, etc. English: Business level or higher Used for meetings with the Global/APAC team, reporting, document creation, project management, etc. Korean: Business level or higher Used for daily communication with the Korean team, initiatives for the Korean market, and work during business trips to Korea. Desired Qualifications • Experience in B2B business such as BPO, customer experience, IT services, SaaS, and consulting • Experience in marketing B2B services/intangible products • Experience in marketing targeting the APAC market • Experience in marketing in the Korean market • ABM (Account Based Marketing) Marketing experience - Experience in implementing and operating marketing automation - Experience in data-driven marketing using CRM/MA tools - Experience in trade show, conference, and event marketing - Team management experience - Experience managing advertising agencies and external vendors Desired Candidate Profile - Ability to consider marketing strategies from the perspective of the entire APAC region, not just the Japanese market - Ability to appropriately localize global/APAC strategies for the Japanese and Korean markets - Ability to not only plan strategies but also to proactively implement measures - Ability to work closely with the Sales department and translate marketing into sales - Ability to prioritize data and KPIs and implement the PDCA cycle - Ability to communicate smoothly in a multinational team environment - Understanding of different cultures and ability to engage stakeholders across countries and regions - Ability to flexibly accommodate business trips to APAC, including Korea - Ability to enjoy the fast-paced environment of a foreign company and autonomously drive work forward English Level Business Conversation Level (TOEIC 735-860) Japanese Level Business Level(JLPT Level 2 or N2) Korean Level Business Conversation Level Salary JPY - Japanese Yen JPY 10000K - JPY 15000K Other Salary Description Annual salary: ¥10,000,000 - ¥15,000,000 *Salary will be determined based on experience, skills, and previous salary. • Comprehensive social insurance coverage • Commuting allowance • Remote work system • Paid leave system • Regular health checkups • Other various employee benefits • Salary increase and performance evaluation system • Other employee benefits as per company regulations Holidays • Complete two-day weekend (Saturday and Sunday) • Public holidays • Year-end and New Year holidays • Annual paid leave • Bereavement leave • Other leave as per company regulations Job Contract Period Full-time employee *Depending on experience and skills, you may start as a contract employee. Nearest Station Roppongi, Minato-ku, Tokyo (Head Office) *Remote work is negotiable *Frequent overseas business trips to South Korea are required as you will be responsible for operations in the APAC region.