Head of Marketing HEO
Job Summary
This role is a key position within the Japan Network, responsible for leading strategic, innovative, and creative marketing initiatives. You will oversee DBT's marketing efforts across NE Asia, ensuring UK government branding is effectively localized for the Japanese market. Additionally, you will provide leadership, manage significant marketing budgets, and support trade and investment sector teams.
Responsibilities
- Lead strategic marketing campaigns for the Japan Network
- Manage and oversee marketing budgets across NE Asia
- Mentor and manage marketing and communications team members
- Ensure alignment with global UK government branding guidelines
- Coordinate with trade teams to promote UK investment
Required Skills
- 5+ years marketing/communications experience
- Deep knowledge of Japanese market and audience
- Advanced project and budget management
- Fluency in English and Japanese (C2/B2 levels)
- Strong stakeholder and leadership capabilities
Job Details
Main Purpose of Job:
- Provide strategic leadership and mentorship to marcomms teams in the NE Asia region, coordinating with DBT APAC.
- Oversee strategic spend of marketing budgets across DBT NE Asia (Japan, South Korea, and Taiwan) to achieve UK marketing objectives.
- Secure and manage private sponsorship for marketing campaigns.
- Devise and oversee delivery of strategic, innovative, and value-added marketing campaigns for the Japan Network to promote the UK as an investment destination.
- Make regular trips to guide DBT Taiwan and DBT South Korea marketing activities.
- Advise DBT trade and investment teams to improve perceptions of the UK and deliver measurable outcomes.
- Devise and deliver communications campaigns for Ministerial visits and Embassy events.
Oversee Japan Network branding:
- Ensure adherence to HMG, FCDO, and DBT global brand guidelines.
- Oversee delivery of high-impact content including imagery, video, and multi-media.
- Ensure cross-network campaigns and activities maintain correct branding, quality, and tone.
Management and Leadership:
- Line management of the marketing manager.
- Engage with senior management and support/deputise for the Head of Comms.
- Act as part of the senior leadership team for the communications department (approx. 9 staff).
Job Requirements:
- 5+ years professional experience in marketing and communications.
- Deep understanding of the Japanese audience and market.
- Strong data analysis skills and experience in strategy design and digital marketing.
- Proven project management experience and ability to manage significant budgets.
- Strong leadership and stakeholder management skills.
- Fluency (C2) in one language (English/Japanese) and business proficiency (high B2) in the other.
Working Hours:
- 37.5 hours per week (Flex-time system available).
- Overtime may be required for Embassy events.