Digital Marketing Specialist

### Position Overview In this position, your mission will be to streamline communication with job seekers and clients through our website, increase engagement, and acquire both job seekers and potential clients. You will be responsible for executing and improving digital marketing strategies centered on our website. In addition to SEO measures, you will be mindful of the increasingly important AI search (LLM) environment, driving content design, user flow improvement, and technical improvements to expand touchpoints with potential customers. You will understand the market and stakeholders and implement PDCA cycles to build optimal content and communication flows. ### Job Responsibilities 1. Planning and Operation of Web Content and Search Optimization Strategies - Planning and production direction of content such as service introductions, case studies, FAQs, helpful information, and member-only pages - Content improvement and user flow improvement with SEO and AI search (LLM) environment in mind - Technical improvement measures such as site structure, URL design, and tag settings - Continuous improvement proposals based on search data and site usage 2. Brand Mention and External Exposure Strategies - Strategies to expand brand mentions on external media and platforms - Information organization on various media, maps, and information sites - Planning and operation of backlink acquisition strategies 3. Coordination with Marketing Strategies - Internal coordination necessary for content production in line with the strategies and policies of each business unit - Routine site updates and operation - Management of production vendors - Planning and execution of other marketing activities related to the website ### Working Hours & Conditions - 9:00 AM - 5:30 PM (7.5 hours of scheduled work, 1 hour break) - Flextime system (No core time) - Remote work available - Overtime: Yes (Overtime pay for hours exceeding the expected 20 hours will be paid separately) ### Required Qualifications - Basic understanding and skills in HTML, CSS, and Javascript - Strong communication skills to build trusting relationships with diverse stakeholders - Ability to think about improvements and take action - Ability to analyze and implement measures based on numbers and data - Aspiring to become a leader in the future - Japanese: Near native level - English: Conversational level or higher ### Required Experience - Practical experience in SEO measures (3 years or more) - Practical experience in website operation (3 years or more) - Proven track record of acquiring B2B and B2C customers through websites