Account Planner
Job Summary
As part of the B2B team, you will be responsible for planning and proposing advertising solutions for GenZ and GenAlpha. Leveraging platforms such as Roblox, UGC, games, and social media, you will collaborate with the sales team to shape new advertising experiences. You will also manage campaigns, monitor effectiveness, and contribute to the development of new advertising formats.
Responsibilities
- Plan and propose advertising solutions for GenZ/GenAlpha
- Design and manage advertising campaigns
- Monitor ad effectiveness and optimize performance
- Collaborate with sales teams on proposals
Required Skills
- 3+ years in advertising agency or digital marketing
- Fluent in Japanese (N1) and English
- Experience in campaign management and proposal creation
- Familiarity with Roblox, UGC, and social media advertising
Job Details
▼Job Description
1. Advertising Planning and Proposal Support
● Planning and proposing advertising menus based on client challenges and requests
● Supporting the sales team's proposal activities, such as creating proposal materials and estimates
● Explaining advertising solutions to the sales team and clients
2. Advertising Campaign Design and Progress Management
● Designing and managing advertising campaigns after receiving orders
● Managing vendor briefings, ad submission, tag management, and delivery settings
● Media planning and optimization utilizing SNS, apps, Roblox, etc.
3. Reporting and Advertising Menu Improvement
● Monitoring and reporting on advertising effectiveness, and proposing improvements based on data
● Planning new advertising formats and menus for GenZ and GenAlpha
● Revenue analysis and ROI calculation by menu as needed
▼Working Hours
• 9:00 AM - 6:00 PM (including a 60-minute break)
・In-office: Monday, Wednesday, Friday
・Remote: Tuesday, Thursday
・Holidays: Two days off per week (Saturday, Sunday, and public holidays)
▼Required Qualifications
* 3+ years of experience in advertising-related work at an advertising agency, digital marketing company, etc.
* Experience in advertising planning, proposal creation, or campaign management
* Experience in collaborating with internal and external stakeholders to drive projects forward
* Understanding the basic flow of digital advertising campaigns
* Business-level Japanese or higher, and comfortable working in English
▼Preferred Qualifications
* Experience as an Account Manager/Planner at a small to medium-sized or venture advertising agency
* Experience with social media advertising, app advertising, performance-based advertising, influencer marketing, etc.
* Experience in entertainment/IP/game business
* Interest in Roblox/Fortnite/UGC areas
* Experience planning products/services for GenZ/GenAlpha
* Experience in advertising effectiveness analysis and improvement proposals using various advertising management tools
▼Benefits
* Comprehensive social insurance coverage
* Commuting allowance (up to ¥50,000)
* Company-provided PC and regular health checkups
* Regular company events
* Casual dress code