Ecosystem Marketing Energy Division
Job Summary
This role involves leading marketing strategy for the Energy Division to maximize synergies within the Rakuten Group. You will be responsible for customer acquisition and growth for Rakuten Denki and Rakuten Gas services. The position leverages massive group user data to drive dynamic marketing campaigns and service expansion.
Responsibilities
- Plan and execute group-wide marketing campaigns
- Analyze user behavioral and profile data
- Manage KPIs and measure campaign effectiveness
- Build and maintain BI tool dashboards
Required Skills
- 3+ years customer acquisition marketing
- SQL, Python, or VBA data analysis
- BI tools (DOMO/Tableau) customization
- Fluent Japanese (N1 level)
Job Details
Job Description: Recruiting for expansion! While our revenue is steadily growing, we are aiming for further growth by strengthening our visibility and alliances within the Rakuten Group. You will be responsible for all aspects of marketing, with the mission of maximizing synergies within the Rakuten Group and acquiring customers for "Rakuten Denki" (Rakuten Electricity).
Specific Job Responsibilities:
■ Planning and executing campaigns utilizing various services and assets of the Rakuten Group (Example: Tie-up projects with Rakuten Card, revenue and expenditure estimation for dedicated campaigns, approval acquisition, and ad placement)
■ Analyzing behavioral and profile data of various services within the group, combined with Rakuten Denki users
■ Creating dashboards using BI tools for effectiveness measurement and conducting PDCA activities through KPI management (Checking the previous day's figures using BI tools every morning and carrying out daily improvement activities)
Job Requirements:
[Required Qualifications]
■ 3+ years of marketing experience related to customer acquisition
■ Experience with explanatory contract products (real estate, automobiles, insurance, mobile phones, telecommunications, etc.)
■ Experience in one of the following:
- Experience in aggregating and analyzing large amounts of data using SQL, Python, VBA, etc. (hundreds of thousands of records or more)
- Experience customizing BI tools such as DOMO or Tableau (ability to build using ETL)
[Preferred Qualifications]
■ English proficiency
■ Experience working to create synergies in a company with multiple businesses
■ Experience in data analysis using SQL and Python
■ Experience in building dashboards
Work Environment & Conditions:
■ Japanese Level: Fluent (JLPT Level 1 or N1)
■ Working Hours: 9:00～17:30 (Flex-time system with core time 11:00-15:00)
■ Holidays: Full 2-day work week (Sat, Sun, Holidays), Summer vacation, Winter vacation