Marketing Operations Specialist
Job Summary
This role involves executing cross-border digital marketing strategies for an e-commerce business. Responsibilities include managing PPC and social media campaigns, conducting data analysis, and creating marketing reports. Candidates must be fluent in Chinese, Japanese, and English to succeed in this multinational environment.
Responsibilities
- Execute PPC and social media marketing campaigns
- Perform market research and competitor analysis
- Create marketing reports and strategic proposals
- Manage influencer collaborations and content marketing
- Conduct data analysis using GA4 and Looker Studio
Required Skills
- 2+ years Digital Marketing experience
- Native Chinese, Business Japanese, Fluent English
- Expertise in PPC advertising
- Data analysis and reporting skills
- Cross-border E-commerce knowledge
Job Details
[Job Description]
Initial job responsibilities include:
* PPC marketing (Google Ads, Meta Ads, TikTok Ads, etc.)
* Social media management (Instagram, Facebook, TikTok, etc.)
* Influencer marketing (sponsored campaigns, collaborations, product tie-ups, etc.)
* Content marketing (SEO, organic marketing, etc.)
* Email marketing (newsletters, automated distribution, CRM tools, etc.)
* Other digital marketing strategies (localization, remarketing, etc.)
* Data analysis (Google Analytics, Google Sheets, Looker Studio, etc.)
* Competitor analysis (market research, benchmarking, case study analysis and reporting, etc.)
* Media and trend research (industry trends, consumer behavior, market insights, etc.)
* Marketing report creation
* Planning and proposing marketing strategies
* Participation in client meetings (reporting on strategies, taking minutes, etc.)
* Customer support using various messaging tools (chat, email, etc.)
[Working Hours]
* Five-day work week (Monday to Friday)
* Working hours: 9:15 AM to 6:15 PM
* Flexible working hours available (7:00 AM - 10:00 AM start)
* Overtime: Approximately 10-20 hours per month
[Job Requirements]
* 2+ years of practical experience in digital marketing (especially in the PPC field)
* Language: Chinese (Native), English (Fluent - TOEIC 865+), Japanese (Business Level - JLPT N2+)
[Preferred Qualifications]
* Experience in SEO, email marketing, or influencer marketing
* Experience planning strategies for the Taiwanese market
* Experience creating web or visual content (Canva, CapCut, basic HTML/CSS)
* Proficiency in data analysis tools (Looker Studio, Power BI, Tableau, GA4)
[Benefits]
* Comprehensive social insurance
* Training programs and language lessons (Japanese/English)
* Paid leave: 26 days granted from the first year
* Transportation allowance (up to ¥30,000/month)
* Bonus: Twice a year (June and December)