Social Media Influencer Specialist

[Job Overview] Based in Osaka, we operate "MiauMall," a cross-border e-commerce platform dedicated to introducing high-quality Japanese products to customers worldwide. In this role, you be responsible with marketing initiatives focused primarily on English-speaking markets. Guided by strategic planning and data analytics, you will drive impactful social media operations, influencer (KOL) marketing campaigns, and other marketing initiatives. Working alongside our existing creative team, you will also serve as one of the faces of the brand, engaging directly with our international audience in English to drive global growth. [Detailed Job Description] - Social Media Marketing & Campaign Planning Develop and execute overall social media strategies and campaigns for MiauMall. Conduct market/trend research and propose innovative marketing initiatives. Plan content, write compelling copy, and draft video scripts. Collaborate closely with the visual creative team to manage production workflows. - Influencer / KOL Marketing Research and identify overseas influencers, KOLs, and creators aligned with the brand. Outreach, negotiate, and build long-term relationships with external partners. Manage gifting/seeding campaigns and coordinate deliverable schedules. Analyze campaign performance and propose continuous optimizations. - Brand Representation & On-Camera Talent Appear regularly in MiauMall’s official social media content (short-form videos, product showcases, campaign promos, etc.). Present and promote products on camera in English with confidence and authenticity. - Marketing Analytics & Growth Strategy Track and analyze performance metrics including engagement, web traffic, conversions, and sales. Perform competitive analysis and monitor evolving market trends and customer needs. Identify and propose new partnership opportunities and user acquisition channels. Working Hours 9:00 AM to 6:00 PM or 9:30 AM to 6:30 PM Job Requirements [Requirements] - 1+ years of experience in digital or social media marketing - Experience in influencer/KOL management, creator partnerships, or social media outreach - Native or near-native English proficiency - Business-level Japanese (focus on practical workplace communication and email) - Basic knowledge of marketing analytics and strong self-management skills to handle multiple projects simultaneously - Comfortable appearing regularly in MiauMall social media content and speaking on camera in English [Preferred Qualifications] - Experience in marketing for overseas/English-speaking markets or the e-commerce (cross-border EC) industry - Experience managing KOL campaigns or writing English copy - Hands-on experience with analytics tools (GA4, Meta/TikTok Analytics, Shopify Analytics, etc.) - Basic knowledge of photography, video shooting, or photo/video editing (not a primary task, but a plus) English Level Native Level Japanese Level Business Level(JLPT Level 2 or N2) Salary JPY - Japanese Yen JPY 3500K - JPY 4000K Other Salary Description First 6-months contract period: ¥260,000 per month Monthly salary after contract period: ¥280,000 - ¥300,000 (Determined based on experience and skills) Bonus: from 1-month salary (performance-based) *Salary after conversion from contract to full-time employment will be determined based on experience, skills, and other relevant factors. *Bonuses may vary depending on company performance and the employee’s individual performance. Benefits: Social insurance Commuting/Transportation Allowance (Up to 30,000yen/month) Visa sponsorship: Case-by-case Holidays Five-Day Workweek Paid leave (10 days granted after 6 months of employment) Winter Holiday Childcare leave Holidays follow the calendar, but there is a 3-day special leave system (granted on August 1st. This can be used during Christmas, Obon, and Lunar New Year, etc.) Job Contract Period Employment type: Full-time Full-time employee (after 6-month contract period ends) *Salary during Contract period will differ from full-time Nearest Station Nishinakajima-Minamigata Station (approx. 1-minute walk)