PR & SNS Manager

Job Description Our company, with a 200-year history and operating popular cosmetics brands such as "Heroine Make" and "Heavy Rotation," is seeking a PR/promotion specialist for the North American market. As a dedicated PR member with in-depth knowledge of local trends and social media culture, you will be responsible for the planning, execution, and operation of concrete strategies in our North American expansion, a key element of our global strategy. [Specific Job Responsibilities] ■ Planning and Execution of Promotional Strategies - Planning, production, and operation of company social media content based on trends and consumer behavior in the North American market (Instagram, TikTok, YouTube, etc.) - Selection of local North American influencers, gifting, planning, progress management, and effectiveness evaluation of tie-up strategies ■ Creative Production Direction - Managing the production progress of advertising videos, key visuals, etc., in collaboration with internal departments (product development, sales, etc.) and external agencies ■ Media Relations and PR Practices - Creating and distributing product press releases in English, and building relationships to secure exposure in local web and magazine media ■ Business Negotiations and Communication in English - Meetings, negotiations, and daily direction in English with local partners, PR agencies, and influencers Scope of Job Changes: Tasks as defined by the company Working Hours Flextime System Core Time: 10:00 AM - 3:00 PM Flexible Time: 7:00 AM - 10:00 AM, 3:00 PM - 10:00 PM Break Time: 60 minutes Overtime Work: Yes 9:00 AM - 5:30 PM Negotiable Scheduled Working Hours: 7 hours 30 minutes Job Requirements [Required Qualifications] * English proficiency sufficient for conducting business negotiations and meetings in English. * 5+ years of experience in advertising, marketing, and social media (domestic and international). * General knowledge of marketing strategy and in-house advertising production. * Experience in directing influencer campaigns. [Preferred Qualifications] * Communication experience in North America. * Experience working in social media and influencer marketing at an advertising agency. * Planner experience at a digital advertising agency (strategic planning, not media planning). * Experience working for a cosmetics manufacturer. [Desired Candidate Profile] A proactive individual who is sensitive to market trends and constantly updates their knowledge of the latest trends. A person with a personality that positively influences themselves and those around them. English Level: Business Conversation Level (TOEIC 735-860) Japanese Level: Native Level