Digital Marketing Specialist

Job Description You will be responsible for driving the success of industry-leading trade shows and conferences in the UK, Europe, and Asia, from building relationships with potential customers and improving engagement to brand communication. 🌟Attractive Points of the Position🌟 ■Flexible Work Style A well-balanced work style with teleworking on Mondays and Fridays, and office attendance from Tuesday to Thursday (2 days of remote work per week is possible) ■Wide Range of Career Development Autonomy to handle all aspects of digital marketing, from CRM and web operations to social media and data analysis ■The Excitement of Directly Impacting Results You can implement and optimize your own ideas and improvement measures based on data analysis using tools such as GA4. 【Specific Job Responsibilities】 ■CRM/Email Marketing • Planning, setting up, distributing, and measuring the effectiveness of email marketing measures using CRM/MA tools such as Salesforce • Managing customer data, segmentation, and targeting optimization • Implementing and proposing improvements to lead nurturing measures ■Digital Marketing/Web Operations • Updating, operating, and proposing improvements to the official website • Page modification and production direction utilizing basic knowledge of HTML, etc. • Managing the implementation status of digital measures, scheduling, and coordinating with stakeholders ■Social Media Operations • Planning, operation, and posting management of official social media accounts such as X and Instagram • Increasing brand awareness and improving engagement through the dissemination of campaign and event information • Analyzing posting performance and response data, and planning and executing improvement measures ■ Analysis and Improvement • Measuring the effectiveness of various marketing measures, reporting, and proposing improvements • Optimizing measures based on customer behavior data and various KPIs • Website and traffic analysis using Google Analytics (GA4) and various tools ■ Project Promotion • Project progress management in collaboration with internal and external stakeholders • Prioritizing multiple measures and proactively driving towards achieving goals Working Hours ■ Flexible working hours Core time: 11:00-16:00, actual working hours: 7.5 hours Job Requirements [Required Qualifications] ■ Practical experience in email marketing using CRM/MA tools such as Salesforce ■ Experience in managing social media platforms such as X and Instagram ■ Basic knowledge of websites, including HTML, and experience in managing official websites ■ Experience in proposing and implementing improvements to strategies based on data analysis ■ Project management experience ■ Ability to work collaboratively with others to move things forward towards a goal ■ Ability to positively enjoy a rapidly changing environment and adapt flexibly [Preferred Qualifications] ■ Experience in B2B marketing of intangible products ■ Experience in using Google Analytics (GA4) and Google Search Console ■ Practical experience in performance-based advertising such as Google Ads, Meta Ads, and LinkedIn Ads ■ Marketing experience in the exhibition and event industry ■ Ability to handle emails and create documents in English [Desired Candidate Profile] ■ Ability to steadily advance practical work while valuing both data and customer perspective ■ Ability to organize multiple tasks and respond quickly ■ Ability to identify problems independently and drive improvements by involving others ■ We are looking for someone who resonates with Clarion's values and can proactively contribute as a member of the team. English Level Daily Conversation Level (TOEIC 475-730) Japanese Level Native Level 【Benefits】 ■Comprehensive social insurance (Health insurance, Employees' pension, Employment insurance, Workers' compensation insurance) ■Work-from-home allowance/Support for work environment improvement (According to regulations) ■Various training programs Holidays Complete two-day weekend (Saturday, Sunday, and public holidays) Paid leave (20 days per year) Bereavement leave Job Contract Period Full-time employee (with probationary period)