CRM Specialist HR Industry

Job Description This role involves planning and executing CRM strategies aligned with company-wide business strategies to build long-term relationships with job seekers and employees. It combines data-driven analytical skills with crucial empathy from a communication perspective to design and drive LTV maximization, including continued use, increased loyalty, churn prevention, and reactivation of dormant customers. You will design marketing plans that consider customer stages and collaborate with internal and external stakeholders alongside CRM leaders to achieve KPIs. [Main Responsibilities] * Planning, designing, executing, and measuring the effectiveness of CRM marketing initiatives * Designing, scenario designing, and operating email and LINE distributions * Data-driven problem identification, hypothesis formulation, and strategy design * Uncovering customer insights through data analysis and implementing strategies * Continuous improvement of CRM-related KPIs through A/B testing * Participation in cross-departmental projects and driving LTV maximization * Disclosure of the scope of changes to job duties due to legal requirements: Job duties may change in the future. Working Hours * 9:00 AM - 5:30 PM (7.5 hours of scheduled work, 1 hour break) * Flextime system (No core time) * Remote work available * Overtime: Yes (Overtime pay for hours exceeding the expected 20 hours will be paid separately) Job Requirements [Required Conditions] * Experience in planning and executing CRM strategies in the B2C domain at a business company or support company (3 years or more) * Experience in planning and executing strategies combining email, LINE, app notifications, etc. * Japanese: Near native level * English: Conversational level or higher [Desired Candidate Profile] * Ability to solve problems in a data-driven manner * Ability to independently carry out hypothesis formulation and verification * Ability to design measures from a customer perspective * Ability to commit to improving numerical values and achieving target figures * Ability to perform tasks with a sense of ownership * Ability to find fulfillment in achieving results by collaborating as a team * Ability to smoothly conduct business with internal and external stakeholders * Ability to involve others and advance measures * Understand integrity and compliance [Preferred Skills] * Experience in designing strategies for maximizing LTV and designing personalized measures * Experience in UX improvement and product improvement * Data extraction and analysis using SQL * Access analysis tools such as GA4 * Experience operating MA tools (Salesforce Marketing Cloud) and CDP * Experience in data-driven improvement proposals and reporting based on analysis * Experience in promoting projects in collaboration with internal and external stakeholders Salary and Benefits * Monthly salary: ¥309,000 - ¥480,000 * Estimated annual income: ¥5,040,000 - ¥7,890,000 * Bonus paid twice a year * Comprehensive social insurance * Retirement allowance system * Complete two-day weekend (Saturday, Sunday, and public holidays) * Annual holidays: 124 days * Annual paid leave: 10 days * Contract: Full-time employment with 6-month probationary period