Marketing and Planning Assistant
Job Summary
You will join a global IT company to support product operations and marketing for a popular smartphone app. The role involves leveraging native Chinese skills for SNS management, trend research, and bridging communication with the China headquarters team. This position offers a professional environment with a focus on Gen Z trends and digital marketing.
Responsibilities
- Manage app SNS accounts and content creation
- Conduct marketing research and Gen Z trend analysis
- Bridge communication with China headquarters
- Handle user support and general back-office tasks
Required Skills
- Business level Chinese and Japanese
- Excel proficiency
- Experience in SNS and digital marketing
- Strong interest in Gen Z culture
Job Details
Specific Job Responsibilities
Customer Support (CS) & User Communication:
- Responding to inquiries from app users and engaging in dialogue to improve user satisfaction.
SNS Management & Content Creation:
- Setting up official SNS accounts, planning and reviewing post content.
- Creating and writing eye-catching content and materials for users.
App Marketing & Research:
- Planning, data collection, and execution of various campaigns.
- Proposing new in-app features, gathering SNS trends, and conducting user research, primarily focusing on Gen Z.
Project Management & Bridging:
- Managing campaign and project timelines, processing documents.
- Bridging communication and information sharing with the development and operations team in China (using Chinese).
General Back-Office Tasks:
- Trade and customs clearance, import/export management.
- Accounting and finance (invoice processing, bookkeeping, payment processing, etc.).
- Human resources and labor (attendance management, social insurance procedures, payroll calculation, etc.).
- Translation, interpretation, and localization (Chinese ⇔ Japanese).
- Sales administration and support (customer service, data entry, document creation, etc.).
Job Requirements
Required Skills:
- Chinese Language Proficiency: Business level or higher.
- Japanese Language Proficiency: Business level or higher (JLPT N2 or above).
- PC Skills: Excel (Basic functions and graph creation).
- Interests: Strong interest in social media (TikTok, Instagram, etc.) and Gen Z trends.
- Mindset: Strong time management, task progress tracking, and commitment to reporting, communication, and consultation.
Preferred Skills:
- Digital marketing experience (Social media management, web campaign operation).
- Experience in advertising management and data analysis.