Customer Marketing Manager
Job Summary
This position leads the growth of a world-renowned wine brand in the Japanese market by executing brand strategies. You will collaborate with distributors and retailers to enhance brand value and drive sales performance. The role requires strategic marketing expertise to manage ROI-conscious activities and P&L effectively.
Responsibilities
- Plan and execute brand strategies for the Japanese market
- Collaborate with distributors and retailers to expand demand
- Design and manage ROI-conscious marketing activities
- Oversee P&L and sales performance analysis
Required Skills
- 5+ years in luxury brand or trade marketing
- Experience in Wines & Spirits industry
- Strong project and budget management skills
- Fluency in English and Japanese (JLPT N1)
Job Details
Job Description
This position will lead the growth of a world-renowned brand in the Japanese market. Based on the brand's global strategy, you will plan and execute marketing initiatives optimized for the Japanese market, enhancing the brand's presence. This is a highly challenging and rewarding role, as you will increase sales and enhance the brand's value through partnerships with distributors, retailers, and business partners.
Attractive Points
- Lead the brand's strategy in the Japanese market from planning to execution
- Work with the global HQ to implement cutting-edge brand marketing
- Engage in initiatives that further enhance the market value of luxury brands
- An environment where you can not only manage numbers but also bring creative ideas to life
- Opportunities to grow as a market leader throughout your career
Major Duties
- Plan, execute, and evaluate brand strategies in the Japanese market
- Expand demand through collaboration with distributors and retailers
- Design and manage ROI-conscious marketing activities
- Manage distributors (BTL and events) and introduce new ideas
- P&L management, sales performance analysis, and improvement plan proposals
Job Requirements
- Bachelor’s degree with emphasis on marketing and business
- Luxury brand management or trade marketing experience preferred, minimum 5+ years in the related business environment
- Prior experience in Wines & Spirits or luxury industry is an advantage
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
- Good understanding of various marketing and sales touchpoints
- Experience in creating and executing marketing campaigns and programs that drive sell through and depletions
- Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
- Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
- Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies
- Fluency in English (Business Conversation Level)
- Japanese Level Fluent (JLPT N1)