PR Leader VTuber Business
Job Summary
We are seeking a Public Relations Leader candidate to drive corporate branding and media relations for our rapidly expanding VTuber agency. This role involves executing strategic communications, managing social media, and leading PR operations to support our medium- to long-term growth. You will collaborate closely with management and HR to represent the company across diverse stakeholders.
Responsibilities
- Develop and execute corporate PR and branding strategies
- Manage media relations across print and web channels
- Oversee corporate social media and owned media accounts
- Draft and distribute corporate press releases
- Coordinate recruitment PR with the HR department
Required Skills
- 3+ years of professional PR experience
- Proven media relations background
- Native Japanese and communicative English proficiency
- Experience in B2C or entertainment sectors preferred
- Proactive leadership and strategic communication skills
Job Details
■ Overview
Our company operates "Hololive Production," a VTuber agency with fans worldwide. As the company rapidly expands, the public relations department needs to work closely with the management planning department and related business divisions, and possess the ability to make flexible decisions and execute them while considering diverse stakeholders. Currently, the team manager makes all the final decisions, but we plan to delegate decision-making authority and evolve into a more autonomous organization. Therefore, we are recruiting a new candidate for a public relations leader who can lead the team.
■ Job Description
As a public relations leader candidate, you will be responsible for the following tasks:
・Planning and execution of public relations strategies to improve corporate branding
・Media relations
・Strategic planning and operation of corporate social media accounts (X, LinkedIn, owned media, etc.)
・Planning, creating, and distributing corporate-related press releases
・Crisis management public relations
・Recruitment public relations in cooperation with the HR department
■ Rewards
This position involves engaging in a wide range of company information dissemination, including media relations. Within the management department, you'll have the opportunity to communicate the company's appeal from a corporate perspective for its medium- to long-term growth, and sometimes even be involved in important communications that consider the stakeholders surrounding our company.
■ Desired Candidate Profile
・Someone who resonates with our MISSION/VALUE
・Someone who values teamwork
・Someone who can think proactively and take initiative
・Someone who is honest and sincere, and can diligently handle miscellaneous tasks and detailed work
・Someone who enjoys interpersonal communication
・Someone who understands the psychology of fans who love entertainment
■ Job Requirements
[Required Qualifications]
* 3+ years of experience in public relations at a business company or similar organization
* Media relations experience (newspapers, magazines, web media, TV, etc.)
[Preferred Qualifications]
* Public relations experience at a venture company or a company with B2C services or content
* Public relations experience in the entertainment industry
* Management experience in a public relations team
* Experience writing, proofreading, and publishing articles for web and print media
* Web promotion or marketing planning experience
* Experience working in English (email correspondence, media inquiries, article writing and proofreading, etc.)
■ Languages
English Level: Minimum Communication Level (TOEIC 225-470)
Japanese Level: Native Level