Global Business Marketing Specialist

Date PostedMay 21, 2026Location4-4-19 Takadanobaba, Shinjuku-ku, Tokyo (Head Office)CompanySpecialized Education Publishing Co., Ltd.SalaryJPY 4500K - JPY 6000KTypeplanning/marketing/pr - planning/marketing planning/marketing/pr - branding/strategic marketing planning/marketing/pr - publicity/ir

Job Summary

This position is for a marketing specialist responsible for the growth of Japanese language learning materials and examination business. You will be in charge of end-to-end strategy design, execution, and continuous improvement for the global market. As part of a small, elite team, you will focus on brand building through digital communication channels such as YouTube and social media.

Responsibilities

  • Design and execute global marketing strategies
  • Manage YouTube and social media accounts
  • Conduct KPI design and numerical analysis for PDCA cycles
  • Coordinate Japanese language examination operations

Required Skills

  • 3+ years of marketing experience
  • Digital strategy (SNS/YouTube) management
  • Numerical analysis for performance improvement
  • Business English and Fluent Japanese proficiency

Job Details

### Job Description This position is for a marketing specialist responsible for the growth of our Japanese language learning materials and examination business. You will be responsible for everything from strategy design to execution and improvement. As a small, elite team, this is an execution-oriented position where you will be actively involved in planning and execution. * Marketing strategy planning with a global market perspective * Launch and operation design of new YouTube/SNS accounts * Content planning (promoting the appeal of the Japanese language and culture) * KPI design, numerical analysis, and implementation of improvement measures (PDCA cycle operation) * Web flow design and optimization of the entry process * Planning and execution of measures to increase awareness of learning materials/examinations * Japanese language examination operation (weekend work may be required, but compensatory leave is guaranteed.) ### Working Hours 9:00 AM - 6:00 PM (8 hours of work, 60-minute break) Overtime: Average 10-20 hours per month *Shortened working hours are possible for those with childcare or eldercare responsibilities. ### Job Requirements [Required Qualifications] * 3+ years of practical marketing experience at a business company * Experience implementing improvement measures based on numerical analysis * Experience planning and managing digital strategies such as SNS/YouTube [Preferred Qualifications] * Video marketing planning * Experience in numerical improvement * English proficiency * Experience in outsourcing direction * Interest in education and publishing * Desire to reach an international audience [Language Requirements] * English Level: Business Conversation Level (TOEIC 735-860) * Japanese Level: Fluent(JLPT Level 1 or N1) ### Compensation and Benefits * Salary Increase: Once a year * Bonus: Twice a year (approximately 4 months' worth) * Comprehensive social insurance (employment, workers' compensation, health, pension) * Commuting allowance (up to ¥30,000/month) * Information and communication technology utilization allowance (¥3,000 - ¥5,000/month) * Position allowance * Overtime allowance * Long-service allowance (10 years or more of service) * iPad loan * Access to Tokyo Chamber of Commerce and Industry training programs * Access to National Museum of Nature and Science invitation tickets ### Holidays Complete two-day weekend (Saturday, Sunday, and national holidays), New Year's holidays (approximately 120 days off per year) *There are about 6 Saturday/Sunday workdays per year for exam administration, but compensatory leave is guaranteed. *Paid leave: Special leave is granted that can be used from the date of employment.