Global Business Marketing Specialist
Job Summary
This position is for a marketing specialist responsible for the growth of Japanese language learning materials and examination business. You will be in charge of end-to-end strategy design, execution, and continuous improvement for the global market. As part of a small, elite team, you will focus on brand building through digital communication channels such as YouTube and social media.
Responsibilities
- Design and execute global marketing strategies
- Manage YouTube and social media accounts
- Conduct KPI design and numerical analysis for PDCA cycles
- Coordinate Japanese language examination operations
Required Skills
- 3+ years of marketing experience
- Digital strategy (SNS/YouTube) management
- Numerical analysis for performance improvement
- Business English and Fluent Japanese proficiency
Job Details
### Job Description
This position is for a marketing specialist responsible for the growth of our Japanese language learning materials and examination business. You will be responsible for everything from strategy design to execution and improvement. As a small, elite team, this is an execution-oriented position where you will be actively involved in planning and execution.
* Marketing strategy planning with a global market perspective
* Launch and operation design of new YouTube/SNS accounts
* Content planning (promoting the appeal of the Japanese language and culture)
* KPI design, numerical analysis, and implementation of improvement measures (PDCA cycle operation)
* Web flow design and optimization of the entry process
* Planning and execution of measures to increase awareness of learning materials/examinations
* Japanese language examination operation (weekend work may be required, but compensatory leave is guaranteed.)
### Working Hours
9:00 AM - 6:00 PM (8 hours of work, 60-minute break)
Overtime: Average 10-20 hours per month
*Shortened working hours are possible for those with childcare or eldercare responsibilities.
### Job Requirements
[Required Qualifications]
* 3+ years of practical marketing experience at a business company
* Experience implementing improvement measures based on numerical analysis
* Experience planning and managing digital strategies such as SNS/YouTube
[Preferred Qualifications]
* Video marketing planning
* Experience in numerical improvement
* English proficiency
* Experience in outsourcing direction
* Interest in education and publishing
* Desire to reach an international audience
[Language Requirements]
* English Level: Business Conversation Level (TOEIC 735-860)
* Japanese Level: Fluent(JLPT Level 1 or N1)
### Compensation and Benefits
* Salary Increase: Once a year
* Bonus: Twice a year (approximately 4 months' worth)
* Comprehensive social insurance (employment, workers' compensation, health, pension)
* Commuting allowance (up to ¥30,000/month)
* Information and communication technology utilization allowance (¥3,000 - ¥5,000/month)
* Position allowance
* Overtime allowance
* Long-service allowance (10 years or more of service)
* iPad loan
* Access to Tokyo Chamber of Commerce and Industry training programs
* Access to National Museum of Nature and Science invitation tickets
### Holidays
Complete two-day weekend (Saturday, Sunday, and national holidays), New Year's holidays (approximately 120 days off per year)
*There are about 6 Saturday/Sunday workdays per year for exam administration, but compensatory leave is guaranteed.
*Paid leave: Special leave is granted that can be used from the date of employment.