AI Product Manager
Job Summary
This position involves an AI Product Manager in the Platform Strategy Division, responsible for planning and promoting AI products that integrate Rakuten's core assets with machine learning and generative AI. The role focuses on driving customer strategy, optimizing user experience, and achieving business results across the Rakuten ecosystem. The manager will lead the full product lifecycle, from hypothesis design and requirements definition to development, A/B testing, and continuous improvement.
Responsibilities
- Define AI product strategy, value hypotheses, and KPI trees
- Lead product development lifecycle from requirements to release
- Monitor AI metrics, hallucination rates, and business KPIs
- Manage stakeholder alignment across business and technical teams
- Ensure compliance, privacy, and responsible AI governance
Required Skills
- Large-scale PM/Director experience
- Data-driven decision making (A/B testing)
- Knowledge of ML/Generative AI
- Native Japanese & Professional English
- Strong stakeholder management
Job Details
### Job Description
This position involves an AI Product Manager in the Platform Strategy Division (PFSD), a corporate organization directly reporting to the COO and Executive Vice President. PFSD is responsible for planning and promoting customer strategies and ecosystem growth measures, with a focus on marketing across the Rakuten Group.
### Specific Job Duties
**Strategy/Planning**
- Structuring issues and determining optimal solutions, AI/non-AI (including preventing excessive AI).
- Defining value hypotheses, target experiences, and KPI trees (business KPIs + AI metrics).
- Creating AI PRDs (clarifying use cases, constraints, risks, operational assumptions, and guardrails).
**Development Promotion**
- Leading the assigned AI product/function, driving requirements definition, implementation direction, release, and improvement.
- Organizing data requirements definition (required data, log/measurement design, labels, missing data/quality issues) and forming a mixed team (DS/ML).
- Promoting the development of AI (Engineer/Backend/UX, etc.).
- Operate a verification design/decision-making/improvement cycle based on A/B testing and online evaluation.
**KPI Design and Effectiveness Verification**
- Responsible for key KPIs (usage rate, traffic, CVR, campaign effectiveness, LTV, etc.) and continuously create improvements.
- Design AI proxy metrics (precision/recall, ranking indicators, task completion rate, hallucination rate, etc.) and continuously monitor and address degradation.
- Clarify ROI and next actions based on effectiveness verification (A/B testing, quasi-experiments, log analysis).
**Trust/Responsible AI (Basic Design)**
- Incorporate privacy, security, compliance, prohibited activities, quality testing, and rollback procedures into specifications to ensure a reliable user experience.
- Design based on update operations (monitoring, alerts, re-evaluation).
**Stakeholder Engagement**
- Reach consensus with Business/Marketing/UX/Development/Legal/Security to manage progress, issues, and risks.
- Organize recommendations, evidence, risk mitigation measures, and next steps to move decision-making forward.
### Job Requirements
- Experience driving product development while meeting business KPIs such as revenue and customer satisfaction.
- PM or director experience in large-scale web/app or platform areas.
- Experience in requirements definition, implementation direction, and post-release improvements.
- Data/experiment-based decision-making (A/B testing, effectiveness measurement, metric design, trade-off judgment).
- Basic understanding of machine learning/generative AI (promotion with an understanding of data dependency, probabilistic behavior, error assumptions, and operational/degradation assumptions).
- Ability to create products quickly in uncertain environments.
- Ability to integrate diverse perspectives (UX/creative/marketing/business/development).
- Ability to move between the abstract and the concrete (concept/insight/requirements/implementation).
- Problem-solving skills, drive, and initiative.
- Work experience in English.
- Native-level Japanese proficiency.
### Preferred Requirements
- Work experience in recommendation/optimization/personalization, or generative AI/agent-based products.
- ML Ops/Data: Experience in operational design in conjunction with Ops/data infrastructure and governance.
- Practical experience in responsible AI (privacy, security, bias, explainability, etc.).
- Team lead/development experience.