In-store Marketing Manager

Date PostedJuly 31, 2026LocationAsia Japan Tokyo SetagayaCompanyRakuten Group, Inc.SalaryJPY 6000K - JPY 10000KTypehospitality business specialists - manager/supervisor logistics/retail/consumer/fashion - shop management/supervisor consulting - other

Job Summary

We are recruiting an In-store Marketing Manager for the Energy Division to promote 'Rakuten Denki' at approximately 1,500 'Rakuten Mobile Shops' nationwide. You will be responsible for building sales operations, analyzing regional challenges, and optimizing sales processes to drive contract growth. This role offers an exciting opportunity to scale in-store marketing initiatives by blending offline strategies with Rakuten's unique digital ecosystem.

Responsibilities

  • Optimize sales processes and execute strategies for Rakuten Denki at Rakuten Mobile shops.
  • Analyze sales performance and manage KPIs across approximately 1,500 stores.
  • Develop best practices, company-wide manuals, and talk scripts from successful cases.
  • Plan and implement training programs to improve store staff sales skills.

Required Skills

  • At least 2 years of experience as a supervisor, area manager, or store manager in telecom, electronics, or insurance.
  • Experience in agency management, franchise support, or large-scale sales network project management.
  • Proven track record of improving quantitative sales results through data-driven hypothesis testing.
  • Business level English (TOEIC 735-860) and fluent Japanese (JLPT N1).

Job Details

Job Description Recruiting for expansion! With stable revenue growth, we aim for further expansion. You will be responsible for marketing "Rakuten Denki" at "Rakuten Mobile Shops" nationwide. Your goal is to further promote contracts starting from the stores, by building sales operations, analyzing challenges in each area, and spreading successful case studies. [Specific Job Responsibilities] ■ Optimizing the sales process and planning/executing sales strategies for "Rakuten Denki" at Rakuten Mobile shops ■ Analyzing sales performance and managing KPIs across multiple stores ■ Identifying issues through on-site interviews and improving/standardizing sales methods (remote locations are handled via ZOOM, etc., rather than on-site visits) ■ Developing best practices from successful cases and creating company-wide manuals and talk scripts ■ Improving sales skills through planning and implementing training programs for store staff ■ Designing incentives and planning campaigns to improve sales performance Job Characteristics ■ Improving customer acquisition methods: In addition to offline measures at stores, we are also working on customer acquisition using Rakuten's unique digital methods. ■ There are approximately 1500 Rakuten Mobile stores, and this number is still expanding. You can play an active role in this large field. (Measures and operations are disseminated through communication via ZOOM, etc., with remote locations.) ■ This is a currently growing initiative. You can experience the satisfaction of seeing your planned measures spread nationwide and reflected in significant results. 🌟Attractive Points🌟 ■A massive real-world field with approximately 1,500 stores nationwide: You can develop dynamic in-store marketing utilizing the ever-expanding "Rakuten Mobile Shops." ■The satisfaction of seeing your initiatives spread nationwide: You can experience a great sense of accomplishment as the sales processes, talk scripts, and campaigns you build are deployed nationwide and directly reflected in the number of subscribers. ■A new customer acquisition approach that fuses digital and real: Beyond offline measures at stores, you can also challenge yourself with digital customer acquisition measures that leverage the strengths of the Rakuten ecosystem. 【Work Environment】 ・Consumer Marketing Group Number of people: 6 Composition: Men and women in their 20s to 40s All are mid-career hires, and even those without experience in the energy industry are thriving. Working Hours 9:00~17:30 フレックスタイム制を適用しています。 コアタイム:11:00〜15:00(朝会実施日は 8:00〜12:00) Job Requirements [Required Qualifications] ■ At least 2 years of experience as a supervisor, area manager, store manager, or equivalent in a telecommunications carrier/agency, consumer electronics retailer, insurance agency, etc. (including experience in planning, implementing, and improving strategies). [Preferred Qualifications] ■ Experience in agency management or providing guidance and support to franchise stores ■ Experience in project management within a large-scale sales network ■ A proven track record of significantly increasing quantitative results such as sales volume based on hypothesis testing utilizing data English Level Business Conversation Level (TOEIC 735-860) Japanese Level Fluent(JLPT Level 1 or N1) Salary JPY - Japanese Yen JPY 6000K - JPY 10000K Other Salary Description Commuter allowance, health insurance, employee pension insurance, employment insurance, workers' compensation insurance, employee pension fund, retirement benefits system Commuter allowance: Up to ¥50,000 per month Social insurance: Full social insurance coverage Employee pension fund: No additional information Retirement benefits system: No additional information We offer in-house seminars, level-specific training, and other job-specific knowledge acquisition training. These programs are continually being planned, revised, and implemented, further enhancing our programs. ■Initial training, level-specific training, job knowledge acquisition training (MBA and other business school courses), English learning support (in-house IPTOEIC® Test®, English conversation, etc.), Japanese language learning support for foreigners, cross-cultural training, Global Experience Program (GEP) ■Breakfast, lunch, and dinner are generally provided free of charge. A wide variety of Japanese, Western, Chinese, and Italian cuisine is available. ■The head office has employee benefit facilities such as a sports gym, hair salon, and nail salon. Holidays 完全週休2日制(土・日・祝祭日) 夏期休暇 冬期休暇 Job Contract Period 正社員雇用 Nearest Station 〒158-0094 東京都世田谷区玉川2-21-1 二子玉川ライズ・オフィス 13F 東急田園都市線、東急大井町線「二子玉川」駅より徒歩1分