Marketing and Content Officer
Job Summary
The Marketing and Content Officer will lead the planning and execution of marketing and communication campaigns to drive trade and investment growth for the UK in Japan. This role involves creating content, managing digital channels, and utilizing data insights to ensure effective audience targeting and campaign performance. The position requires close collaboration with internal stakeholders and external vendors to deliver integrated marketing activities tailored to the Japanese market.
Responsibilities
- Plan and deliver integrated marketing campaigns
- Develop audience-focused marketing content
- Manage and optimize digital marketing channels
- Produce high-quality photography and videography
- Manage CRM systems for lead generation
Required Skills
- Campaign delivery for Japanese markets
- Digital marketing (Social, Email, Paid Media)
- Data analysis and performance reporting
- Photography and videography skills
- Bilingual fluency (English and Japanese)
Job Details
Main Purpose of Job:
The jobholder will play a leading role in planning, delivering and optimising marketing and communications campaigns and activity in the Japanese market to deliver trade and investment growth for the UK in Japan. They will oversee the implementation of the UK’s Department of Business and Trade (DBT) marketing content and assets, ensuring they drive engagement and measurable outcomes across priority trade and investment sectors.
What the Jobholder will be Expected to Achieve:
Marketing and communications campaign delivery and localisation (50%):
- Support the delivery of integrated marketing campaigns for Japanese audiences (business, consumer and public sector).
- Develop clear and compelling, audience-focused marketing content across multiple channels (email, social, web, paid media, events).
- Localise DBT global campaign messages into relevant, high-impact marketing propositions for Japan.
- Collaborate with DBT sector leads and the regional hub to develop campaign ideas and secure marketing funding.
- Manage delivery of successful marketing business cases, in strict alignment with procurement rules and budget controls.
- Support work with creative agencies and designers to produce high-impact marketing assets.
- Ensure all marketing output aligns with brand guidelines and delivers consistent messaging and measurable outcomes.
Digital marketing and channel management (10%):
- Plan and deliver multi-channel digital marketing activity.
- Manage and optimise digital channels to increase reach, engagement and lead generation.
- Coordinate paid media campaigns with external partners to maximise ROI.
- Track, analyse and report on performance metrics, making recommendations for improvement.
Content creation (20%):
- Produce marketing and communications content, including high quality photography, videography, video editing and subtitling.
- Maintain organised digital asset storage.
CRM management (10%):
- Become an expert in the CRM systems to support audience segmentation, campaign targeting and pipeline development.
- Use CRM insights to identify opportunities for lead generation, nurturing and conversion.
Wider team support (10%):
- Work collaboratively across the communications colleagues to share knowledge.
- Support translation, proofreading and copy editing to ensure high-quality outputs.
Job Requirements:
- Experience delivering marketing campaigns and content for Japanese audiences.
- Strong digital marketing skills (email, social media, paid media, content).
- Ability to analyse data and use insights to improve marketing outcomes.
- Strong stakeholder management and collaboration skills.
- Fluency (C2 level) in one language (English or Japanese) and business level (high B2) in the other.