Bilingual Marketing Product Lead
Job Summary
You will lead marketing strategy, promotion, and user acquisition efforts for a rapidly growing online medical care platform. This role involves managing product life cycles from planning to execution while utilizing global marketing trends. You will work within a diverse, international team to drive customer loyalty and business growth.
Responsibilities
- Lead marketing strategy and promotion
- Drive user acquisition and LTV growth
- Analyze advertising effectiveness
- Manage digital marketing campaigns
Required Skills
- Digital marketing experience
- Team management skills
- Data analysis proficiency
- Bilingual (English/Japanese)
Job Details
Job Description:
You will play an important role in leading marketing strategy planning and promotion work to acquire new users and increase sales for the online medical care platform. You will start with one product from planning to actual promotion work, and then you will lead an entire service category.
Specific Duties:
- Planning and promoting measures to increase brand awareness and acquire new users.
- Planning and promoting measures to increase customer loyalty and prolong LTV.
- Analyzing advertising effectiveness, creating reports, proposing improvements, etc.
- Management work.
- Digital marketing (Google, Meta, Tiktok, etc.).
Working Hours:
Monday to Friday 9:00-18:00 or 10:00-19:00 (8 hours of actual work).
Job Requirements:
- Practical experience in digital marketing.
- Management experience.
- University graduation or equivalent experience.
- Computer skills (email, spreadsheets, slides, calendars, etc.).
- Communication skills and problem-solving skills.
- Data analysis skills.
- Preferred: Experience in web advertising management or consulting, marketing experience at a business company, knowledge of CRM systems.
- Languages: English (Business Conversation Level, TOEIC 735-860), Japanese (Fluent, JLPT N1).