Marketing Specialist

Job Description You will be responsible for game promotion and marketing. You will communicate with Japanese game users across a wide range of areas, including the market introduction of new titles and user-facing promotional strategies, aiming to acquire and retain users for our titles. You will work comprehensively with the title's operations team, from planning to implementing promotional strategies tailored to the characteristics of each title and user base. This role allows you to work with a wide range of autonomy, as you will analyze the current status, mission, and user reactions of each title to translate them into concrete strategies and implement them. Specifically, your duties will include the following: • Planning and managing promotions for mobile apps and PC games, and placing advertisements. • Managing and coordinating internal and external (advertising agencies, production companies) processes related to promotional activities. • Formulating marketing strategies based on market and competitor analysis. • Selecting targets and formulating strategies based on user trend analysis. • Planning and executing user communication using social media and influencers. • Setting and analyzing KPIs based on various data to maximize advertising effectiveness and efficiency. • Other general promotion and marketing tasks. Job Requirements [Required] (Candidates must have experience in one of the following areas): • Over 5 years of marketing experience in the gaming/entertainment sector at a business company, advertising agency, or media company. • Over 5 years of experience handling game-related companies at an advertising agency, media company, or production company. [Good to have] • Ability to implement a complete PDCA cycle, from numerical analysis using Excel to problem setting and improvement. • Experience with various marketing measurement tools and advertising operations. • Experience in marketing related to subcultures. • Experience in marketing for RPG online games. • Japanese Level: Fluent (JLPT Level 1 or N1). Working Hours 10:00-19:00 (1 hour break). Flexible working hours available after trial period. Compensation • Annual Salary: ¥6,000,000 - ¥10,000,000. • Includes Deemed Overtime (20 hours): ¥70,000 - ¥116,000. • Salary review once a year in April. • Transportation Allowance (Up to ¥50,000/month). • Additional overtime pay for exceeding 20 hours. Benefits • Comprehensive social insurance (health, pension, employment, workers' compensation). • Lunch allowance, qualification support, and book purchase systems. • Defined contribution pension and retirement plan. • Paid holidays after 3-month trial period, refreshment holidays, and seasonal leave.