Product Marketing Manager

Job Description: This position is a crucial role responsible for driving product strategy in the Japanese market, executing Go-To-Market (GTM) initiatives, and optimizing the customer experience. You will collaborate with global product teams, sales, customer support, operations, and external partners to reflect the needs of the Japanese market in product development, driving product adoption, increased usage, and improved customer satisfaction. You will also drive improvements to business processes from a Product Operations perspective, contributing to strengthening the competitiveness of the product and business growth in the Japanese market. ■ Main Responsibilities 【Product Management / Product Ownership】 ・As a Product Manager in the Japanese market, support the collection and analysis of customer requirements and the formulation of development priorities. ・Lead strategic projects such as returns management, Seller Portal functionality enhancement, shipping and receiving automation, and customer experience improvement. ・Collaborate with the global product team to develop roadmaps and drive feature development. ・Continuously propose product improvements based on market needs and customer feedback. ・Plan and execute measures to improve user acceptance and promote usage when introducing new features. 【Product Operations】 ・Promote standardization and efficiency of business processes related to product operations. ・Develop improvement measures through analysis of KPIs and usage data. ・Manage and support the resolution of escalations for system failures and technical issues. ・Provide operational support and knowledge sharing to CS, BD, and KAM teams. ・Investigate issues and improve operations using SQL, APIs, and log analysis. 【Go-To-Market (GTM) Strategy】 ・Plan and execute GTM strategies for the Japanese market. ・Develop launch plans for new services and features. ・Promote market development strategies in collaboration with sales, CS, and marketing teams. ・Analyze target customer segments and develop positioning strategies. ・Plan and execute campaigns aimed at increasing adoption rates and promoting usage. 【Partnership & Ecosystem Management】 ・Promote collaboration with eBay and strategic partners. ・Expand system integration with third-party platforms (3PPs). ・Build alliances and promote joint projects with external partners. ・Solve issues related to partner collaboration and provide onboarding support. 【Market Intelligence & Competitive Analysis】 ・Continuous market research on the Japanese e-commerce and logistics markets. ・Conduct competitive analysis and benchmarking. ・Gather market trends and customer insights and reflect them in business strategy. ・Create and share market reports with management and relevant departments. 【Customer Experience & Enablement】 ・Promote the introduction of SPK and CPaSS. ・Plan and produce user guides, FAQs, educational content, and training videos. ・Optimize the customer onboarding experience. ・Design and support solution implementation through collaboration with strategic clients. ・Collect, analyze, and utilize Voice of Customer (VoC). 【Local Marketing & Brand Development】 ・Plan and execute marketing strategies for the Japanese market. ・Plan and manage events, exhibitions, webinars, etc. ・Promote lead generation initiatives. ・Develop strategies to improve brand awareness and expand market presence. Working Hours: ・9:00 AM to 6:00 PM, 8 hours of work (1-hour break). ・5 days a week, including Saturdays and public holidays (1-2 Saturdays or public holidays per month). ・Sundays off every week, 2 days off per week (8-9 days off per month depending on shift). Job Requirements: ■ Required Qualifications: ・Bachelor's degree or higher in IT, Computer Science, Information Systems, Marketing, or a related field. ・Practical experience in e-commerce, logistics, SaaS, IT services, or product marketing. ・Project management experience. ・Experience in system issue analysis using SQL, APIs, log analysis, etc. ・Native Japanese speaker. ・Business-level English or higher. ■ Preferred Skills: ・Practical experience as a Product Manager or Product Owner. ・Experience in planning and executing Go-To-Market (GTM) strategies. ・Experience in operating B2B SaaS products. ・Experience working in an agile development environment. ・Experience in the e-commerce or international logistics industry. ・Chinese language skills.