F&B Marketing Manager
Job Summary
The Food & Beverage Marketing Manager will drive brand awareness and revenue for the hotel's dining outlets through strategic campaigns. You will coordinate with the culinary and PR teams to develop seasonal promotions and manage digital marketing initiatives. This role requires a balance of luxury branding, social media management, and creative content development.
Responsibilities
- Plan and implement integrated F&B marketing campaigns
- Manage digital platforms and social media engagement
- Coordinate with culinary and PR teams for promotions
- Ensure all content aligns with luxury brand standards
Required Skills
- Marketing experience
- Digital marketing and social media management
- Native Japanese and Business English
- Strong collaboration and project management
Job Details
### Position Overview
Responsible for planning and implementing integrated marketing campaigns for restaurants, bars, lounges, and in-room dining services. Develops seasonal F&B promotions to drive traffic and revenue while ensuring alignment with luxury branding standards.
### Responsibilities
- Marketing & Promotions: Plan integrated campaigns, develop seasonal partnerships, and track performance of ongoing marketing calendars.
- Branding & Content: Ensure all collateral (menu design, promotional materials, social media) aligns with luxury standards; coordinate photo/video shoots; draft marketing copy and press releases.
- Digital Marketing & Social Media: Manage F&B content across digital platforms and third-party listings; monitor paid campaigns and engage with social media audiences.
- Collaboration: Work with Executive Chef, F&B Operations, and PR teams; liaise with external agencies and influencers for promotional activations.
### Requirements
- Marketing experience (F&B industry experience is a plus).
- Basic knowledge of digital marketing (social media management, advertising).
- Native-level Japanese and business-level English proficiency (TOEIC 735-860).
- Team player with flexible, proactive thinking.
### Benefits
- Annual salary increase and bonus (last year's performance: 3 months).
- Comprehensive social insurance and training programs.
- Commuting allowance up to 40,000 yen/month.
- Free accommodation at Four Seasons Hotel (after 6-month trial).
- Free employee cafeteria, uniforms, and facility discounts.
- Employee lockers, showers, and nap rooms available.