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CRM Marketing Data Analyst

Date PostedJune 9, 2026LocationMinato-ku, Tokyo, JapanCompanyInbound Platform Corp.SalaryJPY 5000K - JPY 7000KTypeplanning/marketing/pr - digital/web/sns marketing planning/marketing/pr - sales planning planning/marketing/pr - research & analysis

Job Summary

This role focuses on driving bottom-line profit and Customer Lifetime Value (LTV) through strategic data analysis and CRM architecture. The successful candidate will lead marketing organization initiatives, defining true ROI and designing automated CRM journeys. The position requires collaboration with international teams at a TSE-listed tech firm to optimize performance and data infrastructure.

Responsibilities

  • Define and calculate true ROI and profit metrics.
  • Visualize operating profit using Looker Studio.
  • Design and execute automated CRM journeys.
  • Conduct A/B testing to optimize marketing performance.
  • Standardize data flow and infrastructure for MMM.

Required Skills

  • 3–7 years of experience in Data/CRM/Marketing.
  • Proficiency in GA4, Looker Studio, and Advanced Excel/Sheets.
  • Understanding of business metrics (GP, CAC, ROAS, LTV).
  • Business-level proficiency in English and Japanese.
  • SQL (BigQuery) experience (Preferred).

Job Details

### Position Overview This is a strategic leadership role focused on evolving the marketing organization into a powerhouse that drives bottom-line profit and Customer Lifetime Value (LTV) across all services. Your analysis will directly influence company-level budget allocations and executive decision-making. ### Responsibilities **1. Profit & ROI Analysis (Data Operations)** - Take ownership of the master profit dashboard and define the logic to calculate true ROI (Revenue – COGS – Ad Spend – Fees). - Visualize operating profit using Looker Studio and propose actionable budget reallocations based on profit margins. **2. CRM Architecture & Execution (LTV Maximization)** - Segment the user database and design/implement automated CRM journeys (Welcome series, Cart recovery, Cross-sell). - Run rigorous A/B tests to optimize Open Rates and CVR, accurately calculating incremental profit gains. **3. Data Infrastructure & Standardization** - Collaborate with Dev and PM teams to ensure clean data flow from the backend to marketing tools. - Enforce naming conventions (UTMs) and support groundwork for future Marketing Mix Modeling (MMM). ### Requirements **Experience & Skills:** - 3–7 years of hands-on experience in Data Analysis, CRM Operations, or Performance Marketing. - Business Literacy: Ability to discuss business strategy using GP, CAC, ROAS, and LTV. - Tool Proficiency: Mastery of GA4, BI tools (Looker Studio, etc.), and advanced Google Sheets/Excel. - Language Skills: Business-level Japanese and Business-level English. **Preferred Skills:** - Experience with raw data extraction using SQL (BigQuery, etc.). - Background in the Travel, OTA, or Inbound Tourism industry. - Experience aligning marketing data with financial/accounting data. ### Working Conditions - Working Hours: 10:00 AM – 7:00 PM - Contract Period: Full-time / Permanent (Seishain) - Holidays: Full weekends off (Saturday & Sunday), New Year’s holidays, Annual paid leave, Maternity/Childcare/Condolence leave. - Benefits: Lunch subsidy (up to 50%), Transportation allowance (up to ¥40,000/month), Social insurance, Office amenities.