Marketing Manager Luxury Real

### Position Summary We are seeking a dynamic and results-driven Marketing Manager to lead the strategic marketing initiatives for Blue Zone's diverse portfolio of luxury condo units, resort residences, and hotel rooms. This role is responsible for developing and executing an aggressive digital marketing strategy that drives revenue across multiple brands while reaching both domestic and international markets. Reporting to the CEO, the Marketing Manager will architect a balanced push-pull marketing approach that generates qualified leads for real estate sales while driving occupancy and revenue for hotel operations. A key priority will be the development and launch of a comprehensive loyalty program to enhance guest retention and lifetime value. ### Key Responsibilities - Strategic Marketing Leadership: Develop and execute an integrated marketing strategy that balances push marketing with pull marketing across the entire portfolio. Lead brand strategy for multiple distinct brands, ensuring consistent luxury positioning. Establish marketing KPIs and regularly report on ROI, lead generation, and revenue attribution. - Digital Marketing & Multi-Channel Execution: Own the digital strategy across SEO/SEM, paid social media, email marketing, and programmatic advertising. Oversee the creation of compelling content, including property photography and video tours, while ensuring a best-in-class user experience. - Loyalty Program Development: Lead the end-to-end development and launch of a new loyalty program. Collaborate with operations and IT teams to integrate the program with PMS, CRM, and booking engines. - Real Estate Sales Marketing: Execute targeted campaigns for high-net-worth buyers, create sophisticated sales collateral, and coordinate international roadshows and investor presentations. - Hotel & Hospitality Marketing: Drive direct bookings through OTAs management and seasonal promotions, while managing online reputation and guest reviews. - Team & Vendor Management: Oversee relationships with agencies, manage marketing budgets, and collaborate with General Managers to align initiatives with business objectives. ### Qualifications & Experience - Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. - 7–10 years of progressive marketing experience, with significant exposure to luxury hospitality, real estate development, or condo-hotels. - Proven experience launching and managing a customer loyalty program. - Demonstrated success developing and executing aggressive digital marketing strategies with measurable ROI. - Business-level English communication abilities. ### Technical & Functional Skills - Deep expertise in digital marketing channels: Google Ads, Meta Business Suite, SEO/SEM tools, and email marketing platforms (e.g., HubSpot, Mailchimp). - Experience with analytics tools (Google Analytics, Tableau, or Power BI) and CRM systems. - Strong understanding of the luxury consumer mindset and high-net-worth individuals. ### Working Conditions - Basic working hours: 9:00 AM to 6:00 PM (8 hours of actual work), 60-minute break. - Holidays: Saturday, Sunday, and public holidays, summer vacation, year-end/New Year holidays, and annual paid leave. - Contract: Full-time employee.