Marketing Manager Luxury Hospitality

Position Summary: We are seeking a dynamic and results-driven Marketing Manager to lead the strategic marketing initiatives for Blue Zone's diverse portfolio of luxury condo units, resort residences, and hotel rooms. This role is responsible for developing and executing an aggressive digital marketing strategy that drives revenue across multiple brands while reaching both domestic and international markets. Reporting to the CEO, the Marketing Manager will architect a balanced push-pull marketing approach that generates qualified leads for real estate sales while driving occupancy and revenue for hotel operations. A key priority will be the development and launch of a comprehensive loyalty program to enhance guest retention and lifetime value. Key Responsibilities: Strategic Marketing Leadership - Develop and execute an integrated marketing strategy that balances push marketing with pull marketing across the entire portfolio. - Lead brand strategy for multiple distinct brands, ensuring consistent luxury positioning. - Establish marketing KPIs and report on ROI, campaign performance, lead generation, and revenue attribution. - Analyze market trends, competitor activity, and customer insights. Digital Marketing & Multi-Channel Execution - Own the digital marketing strategy across SEO/SEM, paid social media, email marketing, and programmatic advertising. - Manage and optimize digital ad spend to maximize lead generation and direct bookings. - Oversee development of compelling content, including property photography, video tours, and editorial content. - Ensure all digital touchpoints deliver a best-in-class user experience optimized for conversion. Loyalty Program Development & Management - Lead the end-to-end development and launch of a new loyalty program. - Develop program strategy including tier structures, rewards, and partner integrations. - Collaborate with operations and IT teams to ensure integration with PMS, CRM, and booking engines. - Establish loyalty program KPIs and continuously optimize performance. Real Estate Sales Marketing Support - Execute targeted marketing campaigns for luxury condo and condo-hotel sales. - Create sophisticated sales collateral, including brochures and digital presentations. - Coordinate international roadshows, broker events, and investor presentations. - Manage CRM systems to track leads and nurture prospects. Hotel & Hospitality Marketing - Drive direct bookings through targeted digital campaigns, OTAs management, and promotions. - Develop seasonal and event-based marketing initiatives to maximize occupancy and ADR. - Manage online reputation and guest review platforms. Team & Vendor Management - Manage relationships with agencies, creative partners, and media buyers. - Oversee marketing budget and resource allocation. - Collaborate with property-level General Managers and leadership teams. Qualifications & Experience: - Bachelor's degree in Marketing, Business, or Communications (MBA preferred). - 7–10 years of progressive marketing experience, with significant exposure to luxury hospitality or real estate. - Proven experience launching and managing a customer loyalty program. - Demonstrated success developing aggressive digital marketing strategies with measurable ROI. - Business-level English communication abilities. Technical & Functional Skills: - Deep expertise in digital platforms: Google Ads, Meta Business Suite, SEO/SEM tools, email marketing, and analytics (Google Analytics, Tableau, or Power BI). - Experience with CRM systems (Salesforce, HubSpot). - Strong understanding of the luxury consumer mindset. - Proficiency in Microsoft Office Suite.