PR Consultant
Job Summary
Makaira is seeking a PR Consultant to work as a long-term strategic partner for diverse clients, including major corporations and NGOs. You will be responsible for advocacy planning, cross-sector networking, and hands-on PR execution to address social issues. This role requires strong communication skills in both Japanese and English, with a focus on impact-driven public affairs.
Responsibilities
- Advocacy planning and messaging development
- Managing media relations and press engagement
- Cross-sector stakeholder collaboration
- Conducting research and market analysis
- Creating content for PR and social media
Required Skills
- Professional PR or Journalism experience
- Advanced Japanese and English fluency
- Project management capabilities
- Strong research and analytical skills
- Experience in public affairs or policy
Job Details
### Job Description
Makaira’s PR division supports a wide range of domestic and international clients—including major corporations, startups, foreign companies, NGOs, foundations, and local governments—by providing communication strategies related to social issues. You will work as a long-term strategic partner, involved in cross-sector networking, advocacy planning, and hands-on PR execution.
### Main Responsibilities
- Advocacy planning and development of communication messages
- PR activities such as media relations, coordinating interviews, and press engagement
- Cross-sector collaboration, including liaison work with government, academia, industry, NGOs, and key opinion leaders (KOLs)
- Policy monitoring and coordination with the Government Relations team
- Research & analysis, including domestic/international media trends, SNS trends, and public opinion
- Content creation in Japanese and English (press releases, opinion articles, SNS posts)
- Event & press conference support, including planning and operations
- Project management, including client meeting coordination and task progress management
- Information dissemination and stakeholder negotiation, including supporting overseas collaborations
### Working Hours
- Monday through Friday: Flextime system with 8 hours of work, 1 hour break (flexible time: 5:00 AM - 10:00 PM, no core time)
- Remote work is permitted, with encouragement to work in the office 2-3 days a week.
### Job Requirements
- Strong interest in advocacy, public affairs, social issues, or policy communication
- Experience in PR, communications, media, editing, journalism, or research
- Ability to work with cross-sector stakeholders (government, NGOs, business, academia, media)
- Strong research, writing, and material-creation skills
- Project management and coordination experience
- High motivation to work in a multi-stakeholder, impact-driven environment
### Nice-to-Have
- PR agency or corporate comms experience
- Experience in government relations, policy monitoring
- Media relations or journalist network
- Digital PR, SNS operations, web content management
- Background in NGO/NPO, social impact, public policy, advocacy
- Strong analytical/reporting skills
### Ideal Traits
- Curiosity for social issues and desire to create real impact
- Ability to lead discussions and work with diverse stakeholders
- Proactive, self-driven, and comfortable in evolving environments
- Enjoys building new systems, processes, and value
### Language Skills
- English: Business Conversation Level (TOEIC 735-860)
- Japanese: Native Level