SNS Marketer Chinese Market

Job Description - Launch and manage channels actually used by Chinese-speaking users (Xiaohongshu, WeChat, Douyin, Dianping). Account design, content planning, posting, and performance review. - Plan and write Chinese landing pages and ad creatives yourself. Outsourcing of production is allowed, but planning and copywriting must be done by yourself. - Break down CPA, booking rate, visit rate, and conversion rate, and identify what is broken each week. - Participate in in-store consultations to gather primary information on what concerns Chinese speakers and where they drop off. Medium- to long-term (6 months or more) - Make decisions regarding budget allocation. You decide how much to invest in each channel and are evaluated based on the results. - Engage KOLs/Dajin, design private traffic, and manage communities such as WeChat groups. - Conduct market research, competitor analysis, and develop entry plans for Greater China (mainland China, Taiwan, Hong Kong) using numerical data. - Recruit and train the next members for areas where a model has been established. Estimated Work Ratio: - Operation and acquisition of Greater China channels: 40% - Creative planning and copywriting: 25% - Numerical analysis and investment decisions: 20% - Development of Greater China entry plans: 15% Job Requirements [Required Skills] * Native-level Chinese * Business-level Japanese. Ability to participate in internal discussions and decision-making in Japanese (目安: equivalent to or above JLPT N2). * Experience managing an account or advertisement and driving metrics in a Chinese-speaking channel (Xiaohongshu, WeChat, Douyin, Dianping, or Weibo). This is not limited to corporate work experience; personal account results are also acceptable (ability to explain what was changed and how the numbers changed). * Experience building something from scratch and generating metrics (experience launching a new market, new channel, or new business as your responsibility). [Preferred Skills] * Practical experience in cross-border e-commerce, inbound tourism, cosmetic medicine, or D2C targeting Chinese-speaking regions. * Engaging KOLs/Dajin, managing private domain traffic, and community management. * Experience in self-production (planning and filming advertising videos, copywriting). * Analytics using GA4, Looker, etc. * Transmission under personal name (small red book, WeChat public address, note, X, presentation)