Overseas Marketing Specialist
Job Summary
As an overseas marketing specialist for 'SUPER DELIVERY International', you will plan and execute marketing strategies targeting retailers in North America and Europe. You will be responsible for SEO, performance-based advertising, and data-driven site optimization to facilitate the export of Japanese products. This role involves close collaboration with manufacturers and internal teams to drive cross-border B2B growth.
Responsibilities
- Execute SEO and performance-based marketing campaigns for international markets.
- Optimize on-site user experience and conversion rates for overseas retailers.
- Analyze user data and market trends to drive PDCA cycles.
- Collaborate with manufacturers and external partners to expand B2B categories.
Required Skills
- 1+ years experience in web marketing
- Business fluency in English and Japanese
- Data-driven marketing and PDCA cycle implementation
- E-commerce operation knowledge
Job Details
■ Job Description:
As an overseas marketing specialist for 'SUPER DELIVERY International,' which targets retailers worldwide, you will be responsible for all aspects of planning and marketing to create an environment where member retailers, primarily in North America and Europe, can easily stock Japanese manufacturers' products. Upon joining the company, you will initially work alongside senior staff on advertising operations and featured social media campaigns (expected to last 6 months to 1 year).
■Specific Job Responsibilities:
- Planning and executing SEO strategies in target countries, primarily North America and Europe.
- Planning and managing performance-based advertising (various web ads, social media ads, etc.) for awareness and acquisition.
- Planning promotions for new areas and categories based on market trend forecasts in each country.
- Designing and improving on-site navigation to make overseas retailers want to "try it" and "stock it."
- Planning measures to improve repeat purchase rates based on analysis of user data and purchasing behavior.
- Planning content to improve conversion rates, tailored to payment and logistics conditions in each country.
- Designing various KPIs, measuring their effectiveness, and promoting data-driven PDCA cycles.
- Negotiating with domestic manufacturers, overseas retailers, and overseas external partners.
- Planning new area expansions and new category launches, and directing site operations.
■ Job Requirements:
- Required Qualifications:
- At least one year of practical experience in the web marketing industry.
- Business experience in English.
- Business-level Japanese language skills.
- Preferred Qualifications:
- Practical experience in e-commerce.
- Experience in achieving results by implementing the PDCA cycle based on data and market analysis.
■ Language Requirements:
- English: Business Conversation Level (TOEIC 735-860).
- Japanese: Fluent (JLPT Level 1 or N1).
■ Working Conditions:
- Working Hours: 9:00 AM - 6:00 PM (Flextime available).
- Employment Type: Full-time employee (6-month probationary period).