Global Marketing Specialist

### Job Description [Job Description] Initial Job Responsibilities: As an overseas marketing specialist for our B2B e-commerce site, which targets retailers worldwide, you will be responsible for all aspects of planning and marketing, primarily creating an environment where member retailers in North America and Europe can easily source Japanese manufacturer products. You will analyze market characteristics and design and manage the entire customer experience, from customer acquisition to purchase and repeat business. Upon joining, you will initially work alongside senior staff on advertising operations and featured social media content (Expected to last 6 months to 1 year). Afterward, you will be primarily responsible for a specific country or region, handling all aspects of marketing as outlined below: * **User Acquisition (Maximizing Awareness, Traffic, and Inflow):** Planning and execution of SEO strategies in target countries, primarily North America and Europe. Planning and operation of performance-based advertising (various web ads, social media ads, etc.) for awareness and acquisition. Planning promotions for new areas and categories based on trend forecasts in each country's market. * **Site Conversion Improvement (UX and Purchase Promotion):** Designing and improving site navigation that makes overseas retailers want to "try it" and "stock it." Planning measures to improve repeat purchase rates based on analysis of user data and purchasing behavior. Developing strategies tailored to the payment and logistics circumstances of each country. * **Strategy Planning & Global PM (Project Management):** * Designing various KPIs, measuring effectiveness, and promoting data-driven PDCA cycles * Negotiations with domestic manufacturers, overseas retailers, and overseas external partners * Planning new area expansions and new category launches, and site operation direction ### Working Hours * Five-day work week (Monday to Friday) * Flexible working hours: Core time: 10:00-15:00, Flexible time: 5:00-10:00, 15:00-22:00 (8 hours of actual work) * Overtime: Approximately 20 hours per month ### Requirements * **Work experience in the web marketing industry (1 year or more)** * **Business experience in English (Language skills: English, Japanese (business level))** * Preferred: Work experience in e-commerce business * Preferred: Experience in implementing PDCA cycles based on data and market analysis ### Employee Benefits * Comprehensive social insurance * Commuting Allowance (Up to ¥50,000 per month) * Housing Allowance (¥20,000 per month if living within 3km) * Employee Discount Program, Stock Grant Program, Childcare Support, and more.