Content Project Manager
Job Summary
The CRM Producer will be responsible for client support and project management within the Japanese team of a globally operating tobacco manufacturer, focusing on the CRM domain. They will oversee projects for digital initiatives that enhance customer experience and generate sustained engagement. The role involves managing the end-to-end process from communication design to production and operation, leveraging customer data and CRM strategy.
Responsibilities
- Manage end-to-end CRM and loyalty projects
- Lead client communication and requirement definition
- Oversee digital content production and marketing automation
- Monitor project budget, schedule, and quality control
Required Skills
- 5+ years of PM or digital marketing experience
- CRM and Marketing Automation proficiency
- Business-level Japanese and English
- Basic HTML/CSS knowledge
Job Details
[Key Responsibilities]
Client Communication:
- Serve as the primary point of contact for clients in the CRM domain to identify issues, define requirements, manage expectations, and provide expert advice.
- Build and maintain long-term partnerships based on trust by understanding business objectives, customer strategy, and brand guidelines.
CRM/Marketing Automation Operations:
- Oversee the planning, production, and operation of CRM initiatives such as email newsletters, LINE, and personalized content.
- Leverage data to lead customer journey design, scenario development, content creation, segmentation, and strategy improvements.
Point Program/Loyalty Strategy:
- Manage the planning, operational design, and production of point programs and loyalty strategies to increase customer engagement.
Project Management:
- Manage all CRM-related projects from initial briefings to requirements definition, production, testing, release, and operational improvements.
- Formulate project scope, schedule, and budget; manage risks; and oversee internal and external resources.
Advertising Production Quality Control:
- Ensure CRM outputs meet quality standards, brand guidelines, and strategic objectives through reviews and effectiveness verification.
[Job Requirements]
Experience & Specialized Skills:
- Practical experience in CRM operations (email marketing, MA, customer data utilization).
- 5+ years of experience in digital production, project management, or client interaction (Agency or Marketing department background preferred).
Technical Knowledge & Tool Skills:
- Basic knowledge of HTML/CSS for troubleshooting.
- Experience with marketing automation and CRM-related tools.
Language Skills:
- Business-level proficiency in both Japanese (JLPT N2 or higher) and English (TOEIC 735-860).