Italian Marketing Unit Leader
Job Summary
We are looking for an experienced Unit Leader to manage all marketing activities for the Italian market at ZenGroup. The role involves overseeing digital marketing campaigns, setting KPIs, and leading a team to drive engagement and growth. You will work within our international team in Japan to promote E-commerce campaigns and optimize marketing performance.
Responsibilities
- Manage end-to-end digital marketing for the Italian market.
- Oversee PPC, SNS, Influencer, and Content marketing strategies.
- Perform data analysis and set performance KPIs.
- Translate and localize content from English to Italian.
- Lead and mentor the Italian marketing team.
Required Skills
- Native Italian proficiency
- Business English proficiency
- Proven Digital Marketing expertise
- Team leadership and project management
- Data analysis and strategic planning
Job Details
### Position Overview
ZenMarket's Italian version has been steadily growing, and we are looking for a Unit Leader with a track record of managing teams and setting achievable goals. You will oversee all marketing activities for the entire Italian market, promoting engagement and development.
### Key Responsibilities
- PPC marketing (Google Ads, FB Ads, Reddit Ads, native paid channels)
- SNS marketing (IG, FB, X, Reddit and others)
- Influencer marketing (Sponsorship, Collaboration, Integration, etc.)
- Content Marketing (SEO, Organic Marketing, etc.)
- Email marketing (Mass & Niche Marketing)
- Data analysis (Google Analytics, Google Sheets, Looker Studio, etc.)
- Localization (Translate EN content in Italian)
- Project Management (setting KPIs and leading projects to improve the Italian market)
### Working Hours
- Standard working hours: 9:15 AM – 6:15 PM (8 working hours / 1 hour break)
- Flextime available: Start work anytime between 7:00 AM - 10:00 AM, with up to 2 hours of break time per day.
### Job Requirements
- Native Italian language proficiency
- Business level English (TOEIC 735-860)
- Digital Marketing Experience (e.g. PPC, SEO, Influencer, SNS, Email etc.)
- Management Experience (Experience managing team-wide projects)
### Preferred Skills
- Corporate experience (1+ years)
- Japanese language skills JLPT N3 or better
- Web editing experience (HTML, CSS, copywriting, etc.)
- Data analysis experience (PowerBI, Tableau, etc.)
- Coding experience (Python, Javascript etc.)
- Team Management Experience (+1 year)
- Work experience in Japan
### Salary & Benefits
- Salary: 310,000¥ - ~Monthly (Based on previous experience and ability)
- Bonus: Twice a year (June and December)
- Salary evaluation: Once a year
- Probation: 3 Months
- Other Allowances: Overtime (paid by minute), Transportation allowance (Up to ¥30,000/month), Managerial allowance
- Benefits: Complete social insurance, business casual dress code, training system, Japanese/English lessons, club activities, monthly events.